
How do I grow my practice? How do I get more New Patients? Should I consider a corporate buyout? Can I actually turn my practice into a profits-producing machine? Whether you’re new to the Private Practice Industry, just graduated or are a seasoned Practitioner with decades of experience, this is the show for you. It will answer your questions, encourage you to think creatively and prove to you that any practice, in any city CAN grow.
The Private Practice Playbook is an online resource for Dentists, Chiropractors, Surgeons, Orthodontists.... ANY Private Practitioner. Each episode is packed with actionable tips that are helping thousands of Doctors discover the true potential of their practice growth. This is your chance to learn from the #1 Private Practice Growth Strategist on how to shift your mindset, do the work and see your business grow.
What began as a privately hosted podcast in 2020, has evolved into a public platform followed by thousands of Private Practitioners, designed to educate the independent Doctor on how to grow their practice into something they can keep for a lifetime of revenue or sell for maximum value.
Host Jay Geier brings you practice growth strategies, marketing ideas, industry insights and truths about entrepreneurship that no one else in the Private Practice Industry will tell you.
For more information visit www.mypgi.com or call 770-518-3806.
Episodes

Aug 11, 2026
Aug 11, 2026
48 min
Welcome to another episode of the Private Practice Playbook. Today´s conversation with Jaclyn Dunn focuses on a hard truth facing private dental practice owners: the perfect hygiene team isn't coming. Instead of waiting for the "right" team before making improvements, practices should prioritize building intentional systems that ensure consistency, accountability, and quality patient care — regardless of staffing challenges. One concept discussed was the tendency to delay growth initiatives in hopes of future stability, when in reality, progress is made by taking action with the resources at hand. The discussion explored how even average team members can excel within strong systems, while talented individuals will struggle if processes are lacking. Several points were raised, including the dangers of waiting for ideal conditions, the critical role of systems over individual talent, and why accountability should be a celebrated component of every high-performing hygiene department.
If today's conversation got you thinking differently about your hygiene department, imagine what could happen if you applied that same systems-based approach across your entire practice. That's exactly what we help private practice owners do every day at Practice Growth Institute. Visit mypgi.com to schedule a discovery call. We'll learn more about your practice, where you want to go, and help you determine the program that best fits your goals.
Timestamps:
00:00 Challenges in dental practice staffing
06:02 Addressing Hygiene Staffing Challenges
09:28 Never a perfect time for kids
13:50 New clinicians gaining confidence
15:58 Importance of patient retention
19:29 Challenges in hiring staff
22:27 Importance of communication in dentistry
25:04 Building a resilient hygiene department
30:51 Cost of inconsistency in practices
33:08 Importance of Effective Training
37:35 Importance of consistent patient communication
40:20 Improving patient care and retention
43:25 Improving team consistency and patient care
45:08 Building adaptable, resilient teams

Jul 20, 2026
Jul 20, 2026
50 min
Welcome to another episode of the Private Practice Playbook with Jay Geier. In this inspiring episode, we sit down with Dr. Anna Berik, an acclaimed Boston-based dentist and practice owner, to explore her remarkable journey from ambitious associate to the leader of a thriving multi-location dental organization. Through candid stories and hard-won lessons, Dr. Berik shares the realities behind building her empire, including struggles with work-life balance as a single mom, navigating challenging team transitions, and overcoming the chaos of a faltering practice.
Along the way, she discusses the power of perseverance, continuous learning, and the importance of evolving both as a clinician and a business owner. Whether you’re looking to improve your practice, learn how to scale successfully, or simply need a reminder that growth comes with its share of bumps and breakthroughs, this episode is packed with practical wisdom and authentic encouragement for every dentist on their own journey.
Ready to build a stronger team? Schedule a complimentary discovery call at mypgi.com to learn how Practice Growth Institute helps private practice owners build, scale, and exit more profitable practices. And don't miss future episodes—subscribe for podcast alerts at podcastfordoctors.com.
Timestamps:
00:00 Shifting from biology to dental school
05:41 Growing Beyond a $3 Million Practice
07:33 Pursuing Excellence in Cosmetic Dentistry
10:35 Buying into the dental practice
14:51 Breaking up the medical team
17:09 Dealing with anti-growth personalities
22:14 Managing and improving the practice
23:40 Buying the right dental practice
26:28 Redesigning the reception area
29:39 Maintaining a professional office space
34:56 Designing a child-friendly therapy space
37:38 Growing into a leadership role
39:19 Advice on hands-on leadership
44:27 The challenges of growing a business
46:06 Importance of marketing visibility
49:21 Reflections on lifelong learning

Jun 25, 2026
Jun 25, 2026
20 min
Everyone wants the next piece of technology. But after working inside hundreds of private practices, we've learned that the practices growing the fastest have one thing in common, and it isn't their equipment.
In this episode, Jamie sits down with Jaclyn Dunn, Clinical Team Lead at Practice Growth Institute, to discuss what truly separates high-performing practices. You'll learn why some teams outperform others, the hiring mistakes that hold practices back, and how investing in your people creates growth that lasts.
Ready to build a stronger team? Schedule a complimentary discovery call at mypgi.com to learn how Practice Growth Institute helps private practice owners build, scale, and exit more profitable practices. And don't miss future episodes—subscribe for podcast alerts at podcastfordoctors.com.
Timestamps:
00:00 Investing in Your Practice Team
05:48 Focusing on outcomes over tasks
08:06 Hiring based on attitude and values
09:58 Importance of structured onboarding
12:57 Importance of workplace culture
16:43 Improving team communication and culture
19:44 Closing remarks and farewell

Jun 11, 2026
Jun 11, 2026
44 min
Welcome to this episode of the Private Practice Playbook with Jay Geier, where we sit down with Dr. Paul Keelan, a dentist whose journey from clinician to business leader offers powerful lessons for anyone in the healthcare profession. Practicing since 1989, Dr. Paul Keelan shares how his early focus on clinical excellence alone didn’t bring the professional growth or community impact he craved. Instead, it was a pivotal shift in mindset, embracing generosity, investing in his team, and adopting a patient-centric approach that led his practice to experience remarkable 10x growth.
In this conversation, we explore the practical steps Dr. Paul Keelan took to transform a small office into a thriving, community-focused organization of over 50 employees, impacting not just patients but also the personal lives of his team. You’ll hear about the challenges of implementing change, the critical role of mentorship and continuing education, and how generosity, both financially and in spirit, became central to Dr. Paul Keelan’s vision for sustainable, meaningful success. Whether you’re a healthcare provider, entrepreneur, or simply looking to make a greater impact, this episode is full of insights on leadership, transformation, and the power of giving back.
Timestamps:
00:00 Practicing and growing the business
04:01 Attending a conference with colleagues
09:07 Choosing general dentistry over specialization
09:45 The importance of kindness
15:01 Reflecting on leadership generosity
17:18 Discussing market feedback and value
20:35 Teaching with lasting impact
24:34 Office transformation over 12 years
28:17 Mentoring and supporting young assistants
31:19 Training experiences for new associates
32:18 Making commitment decisions
37:01 Improving dental appointment experiences
39:47 Starting the 5X program journey
43:32 Getting helpful advice and feedback
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Podcast For Doctors - podcastfordoctors.com

May 28, 2026
May 28, 2026
49 min
Welcome to another episode of the Private Practice Playbook, where we dive into the real stories behind successful dental practices. This week, we sit down with Dr. Lance Panarello, a dentist whose journey took him from working alongside his father in a small practice to scaling up to over $20 million in annual revenue and managing multiple locations.
In this candid conversation, Dr. Panarello reflects on the early years, times of financial struggle, hard choices, and learning through adversity, including a period with no paycheck and climbing out of a multimillion-dollar debt. He shares how humility, coaching, and relentless self-improvement transformed both his business and personal life.
You’ll hear insights on building a thriving dental practice, the importance of coaching, overcoming ego, fostering work-life balance, and why real growth comes from learning how to lead, delegate, and communicate. Whether you’re just starting out or looking to take your practice to the next level, this episode is packed with actionable advice and inspiration from someone who's walked the walk.
Tune in as we uncover the pivotal moments and lessons that can help you find more freedom, fulfillment, and success in your own career.
Timestamps:
00:00 Introduction to Private Practice Playbook
04:18 Considering career options with dad
08:48 Dad's retirement and free dentistry day
10:52 Valuable parenting advice on time
14:33 Teaching productivity at the Scheduling Institute
16:32 Unexpected patient loyalty
20:38 Unexpected business growth
24:22 Overcoming early challenges
28:20 Understanding practice math basics
29:28 Overcoming challenges in training staff
33:35 Listening to top industry experts
36:38 Importance of Liking People in Healthcare
39:36 Balancing work and personal life
42:12 Value of Ongoing Coaching
48:05 Financial freedom for stress-free vacations
48:46 Finding freedom and meaning

May 14, 2026
May 14, 2026
1 hr 2 min
Welcome back to the Private Practice Playbook podcast! In today's episode, host Jay Geier sits down with power couple Dr. Mary John Lalor and Dr. Robert Lalor, who share the remarkable journey of building their thriving dental practice from humble beginnings in small-town New York. With a candid look at their personal and professional partnership, Dr. Mary John Lalor and Dr. Robert Lalor reveal the behind-the-scenes strategies that fueled their growth from a single family practice to a multi-location operation with over 40 doctors and 350 team members.
Together, they reflect on lessons learned from taking risks, staying financially disciplined, and placing patients and team culture at the forefront. You'll hear how their complementary skills shaped their approach to leadership, how they navigated the challenges of expansion, and why a commitment to lifelong coaching and peer collaboration became a cornerstone of their success. Whether you're leading a practice, working with your spouse, or just looking for inspiration in your own professional journey, this episode is packed with practical wisdom, humor, and a reminder to enjoy the ride — no matter where it takes you.
Timestamps:
00:00 Longtime friendship and growth journey
07:42 Navigating challenges in marriage
10:42 Choosing locations in smaller markets
20:31 Healthy competition in education
22:18 Investing and taking calculated risks
30:10 Building the perfect team
31:56 Importance of a great team
41:24 Benefits of having a coach
46:58 Encouraging change in organizations
50:45 AI and the future of dentistry
56:13 Balancing business and personal life
01:00:13 Creating lasting family memories

Apr 23, 2026
Apr 23, 2026
1 hr 22 sec
Welcome to this episode of the Private Practice Playbook with Jay Geier. Today, we dive into the remarkable journey of Dr. Todd Sala, a dentist whose story spans four generations and over a century of family practice. From buying into his father’s practice and continuing to build alongside his family to expanding from a modest eight-operatory clinic to a bustling 34-chair practice, Dr. Todd Sala reveals the lessons he learned along the way. We’ll hear about the challenges of earning patient trust, embracing mentorship (even when it’s hard to hear), managing finances and capital expenditures, and, perhaps most importantly, learning to delegate and become a true leader. Dr. Todd Sala opens up about balancing business growth with personal life, coaching others in the field, and the mindset shifts that unlock true potential. If you’re seeking not just growth, but lasting impact in private practice, you won’t want to miss this conversation.
Timestamps:
00:00 Todd's professional journey and insights
04:22 Discussing their close friendship
08:32 Decision to retire after vacation
12:22 Discussing business growth challenges
15:39 Understanding capex in business growth
19:08 Paying off the building
20:09 Expanding dental practice team
24:31 Balancing work and family life
27:06 Understanding others' perspectives on business
31:42 Preparing for leadership transition
32:48 Reflecting on early struggles
36:54 Reflecting on personal growth process
40:55 Building a dental clinic abroad
45:16 Turning point: focusing on others
47:30 Discussing time and money freedom
50:34 Thinking about saving money
54:09 Haggling story at Sam's Club
55:49 Discussing client ranking and feedback
58:57 Discussing the company's operational strategies

Jan 29, 2026
Jan 29, 2026
57 min
In this episode, Jay talks with Dr. Steven Pilipovich about building a practice with long-term vision and intentional leadership. From solo practitioner to multi-practice owner, Dr. Pilipovich shares what it takes to grow sustainably, invest in people, and create a practice designed to last.

Jan 29, 2026
Jan 29, 2026
57 min
In this episode, Jay talks with Dr. Steven Pilipovich about building a practice with long-term vision and intentional leadership. From solo practitioner to multi-practice owner, Dr. Pilipovich shares what it takes to grow sustainably, invest in people, and create a practice designed to last.

Jan 15, 2026
Jan 15, 2026
29 min
What does it really mean to lead—and how does leadership set the ceiling on everything you build?
In this special episode of The Private Practice Playbook, PGI founder Jay Geier sits down with Coach Deion Sanders for a live conversation at the Practice Growth Summit. Coach Prime shares powerful insights on discipline, confidence, preparation, and setting the standard as a leader.
Motivating, challenging, and timely—this episode is a must-listen for practice owners who want to raise the bar for their business and themselves.
